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ADVERTISING BLIMPS

BANNER FLYING/AERIAL DISTRIBUTION OF LEAFLETS/ BALOON ADVERTS When the State of Maine instituted a lottery, over $100,000 was budgeted to promote awareness of the lottery using a wide variety of media.

Questionnaires compiled by Northeast Marketing of Yarmouth for the State Commerce Department showed that during the campaign 70% of the people sampled were aware of the lottery. The following is the breakdown of how they learned about the promotion:

BILLBOARDS.....21.6%
RADIO.....19.8%
AERIAL BANNER.....18.3%
TELEVISION.....15.9%
POSTERS.....14.9%

Aerial Advertising scored tremendously high with only 8% of the total budget. Aerial Advertising allows you to reach your audience at any frequency. Target one market or fifty simultaneously.

With the sky as your background your audience is reached at beaches, sporting events (college or professional), concerts, parades, - at special events or during rush hour drive times. Over 17 seconds of read time per viewer.

Aerial Ads minimize the problems of "ad-clutter'" or "competition" as your product, service, promotion, etc. is impressed upon people while they are having fun or relaxing, absorbing the sun and your message.

Literally hundreds of thousands of prospects can be reached at a cost of less than N100 per thousand. These figures are as a guideline only but still reflect the benefit of banner towing in advertisements for products and services.

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